Aveda Men Pure-formance™Shampoo

Works with pure-formance™ conditioner to cleanse, condition, and moisturize hair. Includes a proprietary phyto-active blend proven to soothe and relieve scalp.

The proprietary blend includes:

• Phycosaccharide (seaweed)—a concentrated source of nutrients from seaweed extract, phycosaccharide soothes and calms, acting as a protective barrier for skin and scalp.

• Licorice extract—an ancient Chinese remedy that soothes and calms.

• Ursolic acid (sage extract)—a highly active anti-oxidant.

• Plai oil—visibly soothes dry, irritated skin. Grown pesticide-free and hand-harvested in a small cooperative farm in Thailand.

• Tamanu oil—helps restore hair and scalp’s moisture balance.

• Boswellia—used in Ayurvedic medicine, boswellia is clinically proven to help visibly reduce skin irritation and redness.